ACUTE Fruit Energizer voted “Product of the Year – 2018”
ACUTE Fruit Energizer, a product of FIL Industries Limited, has been awarded the prestigious “Product of the Year 2018”award for its product innovation in the beverages category.
The survey, conducted by Nielsen, featured consumers from pan-India in a 100% face to face interview in the Product of the Year 2018 competition.
Product of the Year is the world’s largest consumer-voted award for product innovation. It is an internationally recognised certification that celebrates and rewards the best innovations in consumer products and services.
ACUTE Fruit Energizer is an original creation of FIL Industries Limited in collaboration with Monarch Beverages France. The brand succeeds in burning borders between the juice category and the energy drinks category to create a new and a healthy way to energise consumers’ lives with the combination of tasty flavours, fruit juice, and energy blend. With no carbonation and innovative on-the-go packaging, ACUTE Fruit Energizer is ideal for young and dynamic people looking for a refreshing energy boost any time of the day.
CII’s Food and Agriculture Center of Excellence in association with Ministry of Agriculture, Ministry of Food Processing Industries (MoFPI) and National Center for Cold Chain Development (NCCD) conferred FIL Industries Limited with a national award for Outstanding Contribution in Backward Integration in Agriculture and Food Processing for the year 2017. The award is CII’s endeavour to recognize individual/organisations for pre-eminence and outstanding contributions to the field of cold chain management including warehouse, logistics, and policy systems and to raise awareness with regard to sustainable success and competitiveness through best practices.
CII recognised FIL Industries Limited as amongst the handful of organisations in India that has successfully facilitated the growth of cold chain supply management systems in India via a fully integrated facility for food processing and allied agro infrastructure with a strong back-end network at the farm level. The award validates FIL Industries Limited’s synergistic business model in the entire agri-consumer value chain. Additionally, it facilitates the organisation’s pioneering work done over the last three decades at the farm-to-consumer level. Moreover, it also recognises the global standards of farmer engagement, product delivery, and customer satisfaction that have been a perennial focus of the organization.
The Emerging India Awards are sponsored by ICICI Bank and CNBC-TV18. Their key focus remains on entrepreneurs striving for world-class facilities, setting the highest benchmarks and optimising opportunities across the globe. The awards are recognition for companies who have leveraged the opportunities created by the global financial crisis and emerged victorious. They have set new standards of excellence, through good business practices, innovation and sustainable growth.
Out of a total of over 125,000 companies throughout India evaluated for these awards, 17 were declared winners across various categories in 2012. As for FIL Industries Limited, it was awarded the “Company of the Year” Award in the Agriculture Input & Non-Farm Sector at the Emerging India Awards for the year 2012.
Today, The FIL universe is known for maximizing customer satisfaction through value addition & quality improvement in its entire product and service portfolio. With a futuristic outlook, we are committed to grow into a successful transnational corporation with diversified business interests.